"Tema '' is the baby food brand of Danone, which strives to communicate with its audience as much as possible and is always open to dialogue.
With our 2019 strategy, we've completely reinvented the Caring Moms Club both conceptually and visually.
As a basis we used the slogan "You're a good mom”. It carries the idea that despite the discrepancy between ideal pictures on social media and real life, a mother will always be the best for her child. So instead of trying to do everything perfectly, it's better to spend your free time on yourself and your child.