Mir Hyundai is a digital platform for Hyundai owners and potential buyers. In-house services make choosing and owning a Hyundai car comfortable. Thanks to the platform, communication with the brand becomes personalized.
Our challenges were to: ➀ Transform the project from a traditional loyalty program into a "personal assistant" with a large set of digital services for current and future Hyundai owners; ➁ Increase user engagement and create a multi-platform tool for brand communication with the customer. One of the platforms was the mobile app.
We abandoned the ball based system with prizes to the levels: silver, gold, platinum and black, which allowed us to seamlessly transfer the platform from a loyalty program into a functional digital service.
The duration of the user session on the site increased one and a half times. The number of records for maintenance increased by 24%. Applications for trade-in increased by 5%. We have involved more than 115,000 users in communication with the chat-bot, the total number of sessions since the launch exceeds 300,000.
