As part of the Kinder Natoons campaign we developed a promo mechanism for registering receipts in the VKontakte (Russian social media) chat bot. First, users register 3 receipts. Then they answer quiz questions from the Natoons app and receive prizes right in the chatbot.
We have included weekly prizes and the main prize right into the mechanics. Guaranteed and weekly prizes could be claimed offline and were partly developed by our team. The grand prize was a trip to the Caucasian Reserve in Sochi. With this prize, we highlighted the environmental agenda of the Natoons campaign.