The Japanese company Isuzu is known in the Russian market as one of the leading manufacturers of commercial vehicles. In 2021, the company decided to strengthen its position in the segment of passenger cars and presented a new generation of the Isuzu D-Max pickup.
Pickup trucks are not widespread in Russia, so we had a non-standard challenge. We had not just to talk about the features of the car, but to explain that the Isuzu D-Max is more than a pickup truck. We had to show that the pickup has all the advantages of an off-road vehicle and at the same time feels good in an urban environment.