We drew customers' attention to the new key models of ZTE Blade. In the videos we revealed the advantages and functional features of each smartphone. The whole campaign was held with the participation of ZTE partner - Spartak soccer club.
We approached the task comprehensively: we developed creative, shot three videos about each smartphone, and made banners for contextual advertising. And all this was done with the participation of Spartak players.
Where to film the football players? Definitely at their "home" - the Otkritie Bank Arena stadium. We invited professional soccer players - goalkeeper Artem Rebrov and midfielder Nail Umyarov to play the main roles, and also 50 extras.
Material was shot for each of the three ZTE Blade models. We created the music from scratch, took care of the effects and editing process. As soon as the videos were ready, they went to TV, video hostings, and cinemas. They were seen by viewers of the Russian TV channels “Match TV” and “Pyatnitsa”, guests of the “Karo” cinema chain, and YouTube users.
