We created a bold brand campaign to make a strong statement about OMODA’s entry into the Russian market.
We invited students to reimagine the OMODA C5, turning the idea into a nationwide competition organized in partnership with Bauman Moscow State Technical University.
OMODA Student Cup is a project built around a daring mechanic that highlighted the brand’s innovation and bold character.
At the first stage, participants were tasked with designing a new body kit for the OMODA C5.
What made the competition unique was that participants not only had to create a 3D model of the updated vehicle, but also bring their concept to life on a real OMODA C5.
Two top teams were selected by an expert jury and through public voting on the project’s website. The results of their work were showcased at an exhibition at VDNH.
Based on the public vote, the winning team was determined and received the upgraded vehicle as their prize.
The student competition became one of the largest newsworthy events of the year, generating over 800 media mentions. All key media outlets covered the competition, with widespread visibility across social media and influencer channels.
In total, more than 15,000 people voted for the projects, while 85 top students took part in the competition itself.
