We showed the first car of the new Chinese brand Omoda, as well as its Ambassador Olympic champion in figure skating Anna Shcherbakova.
Promotion of the video was carried out through screenings on TV, as well as on major media facades of the country.
The brand team of Omoda saw Anna Shcherbakova as the main character of the video. She represents confidence, overcoming difficulties and strength, which is hidden in a fragile and gentle girl.
These are the values, which the Omoda C5 fastback crossover also conveys. In the project we managed to bring together the brand and its ambassador.
Two of the costumes were sewn specifically for figure skating, they helped to realize the idea of the video, add more dynamics, contrast and energy, conceptually divide it into two parts.
At the beginning of the video a copy of the costume from showcase performances of Anna at the Olympic Games in Beijing is used. That was a great look to start the clip with, because it let us immediately recognize the image of figure skater-champion. The second costume is more aggressive and brave. It conveys the atmosphere of the second part of the video. We designed two more costumes especially for the photo shoot.
During the filming we faced the challenge of not only taking the car to the arena, but also of showing it drifting on the ice.The slightest damage of the arena surface would have badly affected the timing and the budget of the project.
That's why car stunts were prepared in advance — the film crew together with the team of stuntmen had to try a dozen different combinations of winter and summer tires in order to achieve the most symmetrical trajectory of the car in the frame, similar to drifting.