My Industry Event
2020 x 2019
Cross-platform service for offline events digitalization
Client
NDA
DIGITAL SERVICES AND SITES
MOBILE APPLICATIONS
AR GAMING
About project
DIGITALIZATION OF OFFLINE EVENTS

The customer is one of the largest tobacco companies in the world. In the Canadian market, the company has been entertaining bar and HoReCa employees who distribute their products for several years.


We had to offer a fresh and modern solution for the "digitalization" of offline events, as well as develop new tools to educate partners and broadcast the benefits and values of tobacco brands.


We developed a platform consisting of several parts. ➀ Visitor application implemented as Progressive Web Application so you don't have to download anything at the event. ➁ A native iPad application with interactive games. ➂ Application with services for employees. ➃ Management system to configure all event settings.

What have we done
Web application
AR games
CRM
ACTIVITIES
MECHANICS
During the event various game and educational mechanics are available to the users. ➀ Quiz mechanics where the participant has to answer the question that comes after scanning the QR codes placed in the room of the club. ➁ Scavenger hunt game in which the user needs to find hidden tags placed in different parts of the event space. The player gets extra points for finding all the tags.
ENTERTAINMENT
AR GAMES
One of the game mechanics was interactive AR games on the iPad. In “Bubbles” you had to burst bubbles and avoid traps. In “Puzzle” you had to spin a balloon and collect an image. In “Choose Flavor”, you had to collect crystals in a limited time.
POINTS AND PRIZES
MECHANICS
Users were awarded points for all activities. Prizes were drawn among those who earned a certain number of points.
CRM and PWA
EMPLOYEE APPLICATION
We have developed a separate web application for service staff. It included a number of functions. ➀ Guest registration. ➁ Guest check-in - a staff member scanned the QR code of the attendee, which came in the mail after check-in. ➂ Recording of promotional sets. ➃ Report, which was automatically generated after the event.
This is a unified platform that includes entertainment, educational and service digital-mechanics used during events.
Roman Yudkin
Group Head
INDICATORS
RESULT
In 2019, 4 events were held on the new platform in Canada . In 2020, 15 events were planned, but some of them were canceled due to restrictions related to the coronavirus pandemic.
My Industry Event
2020 x 2019
My Industry Event
2020 x 2019
My Industry Event
2020 x 2019
My Industry Event
2020 x 2019
My Industry Event
2020 x 2019
My Industry Event
2020 x 2019
My Industry Event
2020 x 2019
My Industry Event
2020 x 2019
My Industry Event
2020 x 2019
PARTICIPANTS
In 2019 registered for 4 events
2,000
PRIZES
Promotional kits were given out to the winners
1,200
team 9
Roman Yudkin
Group Head
Anastasia Fomina
Group Head
Anna Luzina
Art Director
Vadim Tyurin
Art Director
Denis Andreev
Senior designer
Konstantin Kotryakhov
CEO, Creative Director
Evgenia Mironyuk
Director of Digital Production Department
Oleg Fenkov
Developer
Vadim Pryakhin
R&D director
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