Told the audience about a new product in the Kinder Bueno product line — Kinder Bueno Dark. The chocolate wafer bar was conceptually associated with moments of pleasure - engaging in a favorite hobby or relaxing.
We developed and ran a check promotion. During the campaign, people bought Kinder Bueno Dark in stores, registered receipts on the website, and received prizes for it.
Based on the concept of selftime and hobbies, we have chosen suitable prizes - certificates for travel, shopping and vacations.
The Kinder Bueno Dark promotion was attended by 8,179 people, 7,732 checks were registered.
Guaranteed prizes were given to 1,790 participants. Weekly prizes were awarded to 100 participants.
The Kinder Bueno Dark campaign won gold at the Tagline Awards in the "From Offline to Online" category and bronze in the "Best FMCG Campaign 2020-2021" category.