Family — Cases | Hyundai.ru

cases Digital services & sites

Hyundai.ru

2022 x 2014

Brand platform and digital services for hyundai.ru

Client

Hyundai

Digital services and sites

Configurator

2022 x 2014

When

About project

EFFECTIVELY OPTIMIZED THE SITE, GAINING RECOGNITION FROM USERS

We restructured the Russian website of Hyundai Motor CIS, adapted the new international philosophy and communicated the core values of the car brand.

While working on updating the Hyundai.rf website, we relied on independent research by IPSOS. Three categories of experts took part in the survey: future owners, digital specialists, and Hyundai employees.

The study helped us compare three types of product pages and choose the optimal one. To make the site more user-friendly, we conducted a UI/UX analysis and changed the interface based on it.

What have we done

Design

UX/UI

Analytics

Development

Support

Visit website

DESIGN

User Friendly

We carefully studied the new brand book and updated the website accordingly: ➀ Brought all pages of the site up to the new requirements ➁ Formed general block rules ➂ Developed a grid for model pages ➃ Defined a single template for product model pages ➄ Developed a single display format on all devices.

STORYTELLING

BRAND VALUES

We presented the "Brand" section as an interactive storytelling tool to communicate brand values to the Russian audience.

UI KIT

UNIFIED DESIGN SYSTEM

The most time-consuming part was the development of a unified design system that integrates all the elements into the guideline and UI kit. But now the design system is used as the basis for all Hyundai projects.

About the process

We initially focused on the screens of mobile devices, so the Mobile First path was chosen.

Anna Luzina

Art Director

PERSONALIZATION

MADE ANALYTICS TRANSPARENT

We implemented a new analytics system that tracks consumer actions throughout the buying or ownership cycle of a Hyundai vehicle. Personalized ads were generated based on this data. We also improved the technology stack, which helped speed up the site.

INDICATORS

RESULT

Users like the updated site more than the previous version. This is evidenced by key performance indicators. Users use the site 190% more actively on average. The average time per page has increased by 12%. Average session duration increased by 2.71%. The server began responding 30% faster.

The website Hyundai.ru won "Gold" at the Tagline Awards 2019 in the category "Best website for the auto and motorcycle business”

Hyundai

2022 x 2014

Hyundai

2022 x 2014

Hyundai

2022 x 2014

Hyundai

2022 x 2014

Hyundai

2022 x 2014

Hyundai

2022 x 2014

Hyundai

2022 x 2014

Hyundai

2022 x 2014

Hyundai

2022 x 2014

AWARDS

Best auto and motorcycle business website according to Tagline Awards 2019

Gold

INDICATORS

Users are more active on the site

190%

team 17

Konstantin Kotryakhov

CEO, Creative Director

Evgenia Mironyuk

Director of Digital Production Department

Victoria Zhuravleva

Group Head

Egor Pigalev

Manager

Alyona Erofeeva

Project manager

Alisa Gvozdova

Project manager

Vadim Pryakhin

R&D director

Anna Luzina

Art Director

Vadim Tyurin

Art Director

Sergey Taratynov

Art Director

Anastasia Khristoforova

Designer

Anna Kiryanova

Designer

Victoria Guseva

Designer

Denis Andreev

Designer

Egor Stupnikov

Head of Development Department

Grigory Popov

Hyundai Motor CIS, Head of Digital & CRM Section

Ivan Pletnev

Senior Web Specialist

casesportfolio

Social media

Allcases

Hyundai in TikTok

CHALLENGE

2022 X 2020