We restructured the Russian website of Hyundai Motor CIS, adapted the new international philosophy and communicated the core values of the car brand.
While working on updating the Hyundai.rf website, we relied on independent research by IPSOS. Three categories of experts took part in the survey: future owners, digital specialists, and Hyundai employees.
The study helped us compare three types of product pages and choose the optimal one. To make the site more user-friendly, we conducted a UI/UX analysis and changed the interface based on it.
Users like the updated site more than the previous version. This is evidenced by key performance indicators. Users use the site 190% more actively on average. The average time per page has increased by 12%. Average session duration increased by 2.71%. The server began responding 30% faster.
The website Hyundai.ru won "Gold" at the Tagline Awards 2019 in the category "Best website for the auto and motorcycle business”