New GAC GS4
2025
Video production for the launch of the GAC GS4
Client
GAC
Creative campaigns
Commercial video
About project
Produced a video for the launch of the GAC GS4
For the launch of the GAC GS4 in Russia, we produced a video that combined the brand’s key communication messages with an emotional storytelling approach.
The GS4 was shown not as just another family SUV, but as a car distinguished by its emotion and power — qualities rarely associated with this segment.
What have we done
Creative concept
Script development
Shooting and post-production
Adaptation for TV and OLV
GAC
Creative campaigns
About project
2025
About the project
We had only 20 days for the project — from idea to final delivery. For comparison, a typical production cycle for a commercial usually takes one and a half to two months.
Lada Miller
Producer
Creative
BALANCING PRODUCT AND EMOTION
In China, creative concepts are usually built around bright visuals, but this approach doesn’t work for our market — in Russia it’s important to focus on the emotional connection with the product, not just on catching the eye.
We combined the vision of our colleagues in China with an approach tailored to the Russian audience.
Metrics
Result
Launched the video in TV + OLV formats and exceeded the planned reach. Production time was cut by almost half, meeting the launch deadline without compromising quality.
GAC
2025
GAC
2025
GAC
2025
GAC
2025
GAC
2025
GAC
2025
GAC
2025
GAC
2025
GAC
2025
Reach across TV and OLV
Exceeded the planned reach by
17%
Timeline
Completed and delivered the video in just
20 days
team 4
Lada Miller
Producer
Nikita Petrukhin
Creative director
Anastasia Dzotsoeva
Team Lead
Sofia Zubareva
Creator
axe
fmcg-brand website
2023 х 2024