In partnership with Domestos, we relaunched and reimagined the school support program “Endure or Learn?”.
The project’s goal was to draw public attention to the problem of inadequate school restrooms. Domestos’ mission is to fight unsatisfactory sanitation and hygiene conditions across Russia.
Over the previous years, Domestos had already made a significant impact: renovating restrooms in 30 schools and providing hygiene product kits to more than 2,000 schools. In 2024, together with Domestos, we reconsidered the project and shifted the focus to scale the initiative — moving from helping just a few schools each year to supporting dozens of schools across the country.
All website visitors could vote for the best class session or creative project. The winners receive supplies of Domestos cleaning products, and the main prize is a renovation of a school toilet.
The voting has been completed, and five winning schools have been selected. They will receive renovations of their school toilets.
