The trademark color of Corny is bright and saturated yellow, which evokes associations with cereals, energy and positivity. At the same time, yellow is the color of the most popular banana Corny bar.

In order to detail the situations of candy bar consumption we have developed a rubric with tips, news and food posts. The rubrics were designed to cover all segments of Corny's target audience: office workers, travelers and people who lead healthy lifestyles.

We gathered the audiences we needed and worked out an ad display strategy for them. It consisted of several stages. ➀ Brand introduction through general creatives about the benefits of cereal ➁ A consumption situation in which the consumer could find themself ➂ A reminder that you can take the bars with you to work

Social media ads had a positive impact on brand perception. 24% of cereal bars consumers and 13% of other sweet snacks consumers have seen Corny ads on social media. The ads motivated 87% of cereal bars and 70% of other sweet snacks consumers, respectively, to buy the product. Hero Rus was recognized as the best partner of X5 network in the Healthy Lifestyle category.